A changing of the guard at La Vida Loca

After 13 years+, Jim "Jimbo" Jensen is hanging up the sandals and grabbing for an umbrella.

"Many memories were made a La Vida Loca and lots of memories not remembered." says one local resident. 

Jimbo bought La Vida Loca and wanted to relax by the beach and operate a bar with a relaxed attitude after owning bars in Oregon. in the College town of Eugene, home of his beloved Ducks. He did just that and now wants to head back to the good 'ol US of A so his family can be raised closer to home.

With feature acts like Downchild Blues Band, La Vida Loca packed the house on Saturday nights and happy hours next to the south estuary where many species called home. Even some came over for a visit on a daily basis.

The new owners are Zach and Mike from Austin, Texas and looking to ease into the location and make a few improvements. They will take over the operation on August 1, 2013 and start a new chapter in Playas del Coco's famous bar on the water.

We will keep you updated for the JIMBO GOING AWAY PARTY as details are confirmed. Plan on mid- to late-July.

Good luck Jimbo! oh...and you too Zach and Mike.

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